BIBFRAME Instance
Title
Advertising and promotion
Subtitle
an integrated marketing communications perspective
Identified by
- Isbn: 9781264523207 (spiral bound, alk. paper)
- Local: 24146212
- Lccn: 2025017045
- Isbn: 9781266726279 (hardcover, alk. paper)
Note
Includes bibliographical references and index.
Extent
pages cm
Provision Activity
Publication Statement
New York, NY: McGraw Hill LLC, [2026]
Responsibility Statement
George E. Belch & Michael A. Belch
Media
Issuance
Carrier
Projected provision date
2602
Edition statement
2026 release
Admin Metadata
- Date: 2026-09-30T17:46:03.858409+00:00
- Agent: cbc
- Status: c
- Derived from: 24146212
Admin Metadata
- Date: 2026-09-30
- Cataloger id: Unknown
- Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
- Description language: eng
- Description authentication: pcc