BIBFRAME Work

Title

Advertising and promotion

Type

• Text
• Monograph

Contribution

• Belch, George E. (George Edward), 1951- (author)
• Belch, Michael A. (author)

Subject

• Advertising (LCSH)
• Communication in marketing (LCSH)
• Sales promotion (LCSH)

Language

• eng

Classification

• DDC: 659.1 (Assigner: dlc)
• LCC: HF5823 .B387 2026 (Assigner: dlc) (Status: uba)

Content

• text

Supplementary content

• index
• bibliography

Summary

"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.

Authorized Access Point

Belch, George E. (George Edward), 1951-. Advertising and promotion

Admin Metadata

• Date: 2026-09-30T17:46:03.846947+00:00
• Agent: cbc
• Status: c
• Derived from: 24146212

Admin Metadata

• Date: 2026-09-30
• Cataloger id: Unknown
• Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
• Description language: eng
• Description authentication: pcc