BIBFRAME Instance
Title
Promoting consumer engagement through emotional branding and sensory marketing
Identified by
- Isbn: 9781668458990 (ebook, canceled or invalid)
- Isbn: 9781668458983 (paperback)
- Isbn: 9781668458976 (hardcover)
- Lccn: 2022033932
Note
Includes bibliographical references and index.
Dimensions
29 cm
Extent
xviii, 298 pages
Provision Activity
Publication Statement
Hershey, PA: IGI Global Publisher of Timley, [2023]
Responsibility Statement
Monika Gupta,Chitkara Business School, Chitkara University, India, Priya Jindal, Chitkara Business School, Chitkara University, India, Shubhi Bansal, Indian Institute of Technology, Indore, India
Media
Issuance
Carrier
Admin Metadata
- Date: 2026-09-30T17:45:36.133081+00:00
- Agent: cbc
- Status: c
- Derived from: 22738689
Admin Metadata
- Date: 2026-09-30
- Cataloger id: Unknown
- Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
- Description language: eng
- Description authentication: pcc