BIBFRAME Work

Title

Promoting consumer engagement through emotional branding and sensory marketing

Type

• Text
• Monograph

Contribution

• Gupta, Monika, 1974- (editor)
• Bansal, Shubhi, 1997- (editor)
• Jindal, Priya, 1978- (editor)

Subject

• Internet marketing (LCSH)
• Advertising--Psychological aspects (LCSH)
• Branding (Marketing) (LCSH)
• Customer relations (LCSH)
• Marketing--Technological innovations (LCSH)

Language

• eng

Illustrative Content

• illustrations

Classification

• DDC: 659.101/9 (Assigner: dlc)
• LCC: HF5822 .P76 2023 (Assigner: dlc) (Status: uba)

Content

• text

Supplementary content

• bibliography
• index

Summary

"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- Provided by publisher.

Authorized Access Point

Promoting consumer engagement through emotional branding and sensory marketing

Admin Metadata

• Date: 2026-09-30T17:45:36.082563+00:00
• Agent: cbc
• Status: c
• Derived from: 22738689

Admin Metadata

• Date: 2026-09-30
• Cataloger id: Unknown
• Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
• Description language: eng
• Description authentication: pcc